Twanna is a self-described cultural anthropologist, a champion for equity and change, an advocate for authentic storytelling and an activist focused on asset framing. As an accomplished executive with two decades of strategic brand, multicultural and experiential marketing expertise, Twanna utilizes her experience and passion to launch a social impact entertainment studio (Tribal Good), bringing creatives, innovators and change makers to the front lines of solving the world’s greatest challenges. The firm utilizes insights and data as the foundation of its directional roadmap, while bringing greater cultural context, insights and perspectives to the forefront. Twanna also leads Atlanta BeltLine’s branding efforts in her role as VP of Brand, Content and Strategic Initiatives. Her focus on community building and creating a ‘sense of belonging’- through storytelling – ensure that Atlanta’s beloved communities continue to embrace the residents and businesses that have historically built the neighborhoods closest to the redevelopment project. Prior to ABI, she held marketing posts at Procter & Gamble, The Coca-Cola Company, PepsiCo, United Way, The Potter’s House (Bishop TD Jakes), Octagon and Commonground (now Ten35). She is the mother of four children, and lives in Atlanta with her husband Will. Twanna, who also professes to be a ‘data junkie’, is relentless when it comes to debunking current narratives, and constantly strives to defy the status quo. When not solving the world’s greatest dilemmas, she enjoys spending her free time people-watching, reading, traveling and attending sporting events with her family.