To build more caring and prosperous communities where everyone is afforded equitable opportunities to grow their health, wealth, knowledge and networks; we must first define people by their aspirations and contributions.

The Award-Winning Power of Asset-Framing

In the non-profit world, we are often tasked with telling the story of the communities we serve. These narratives are what we use to secure funding, gain publicity, and obtain public support. From the boardroom to the newsroom, foundation and non-profits have historically used tales of deficit and despair to incite action from stakeholders and gain the sympathetic ear of the public - unaware of the stigmatizing effects. Asset-framing is the shift to narratives that define people by their aspirations and contributions.

We train adaptive executive leaders working in social innovation, philanthropy and education to apply asset-framing to achieve greater success, diversity, equity and impact. In fact, field-leading firms rate us 4.7 out of a perfect 5 on these complex challenges. Commended by leading institutions such as the Bill and Melinda Gates Foundation, New Schools Venture Fund and The Heinz Endowments, Asset Framing is a game-changer for foundations and non-profits.

This was the best training on equity that I’ve experienced, and frankly one of the best trainings on any subject I’ve ever seen. You invited us all into a new way of seeing and thinking that I believe will prove immensely valuable for us.


-The Heinz Endowments President, Grant Oliphant

What to Expect

Our interactive workshops use discovery-based learning to impart knowledge from leading-edge global and national authorities on cognition, racial narrative, social innovation and engagement. We employ presentation, call-and-response, small group discussion, plenary discussion and humor to make the difference.

We were willing to bite the bullet and take some loss of donors for the sake of not stigmatizing the students and to our surprise, the asset-framed projects not only didn’t lose money, they slightly out-performed the deficit-framed projects. CEO, Charles Best

Past & Present Clients