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Asset-Framing: The Other Side of the Story | The Urban Assembly

April 1

In the non-profit world, we are often tasked with telling the story of the communities we serve. These narratives are what we use to secure funding, gain publicity, and obtain public support. From the boardroom to the newsroom, foundation and non-profits have historically used tales of deficit and despair to incite action from stakeholders and gain the sympathetic ear of the public – unaware of the stigmatizing effects. Asset framing is the shift to narratives that define a people by their aspirations and assets. Words frame our world. The messages you develop can be monumental or detrimental.

This session will challenge you to evaluate the stories you tell, explore where they came from, and recognize their influence and impact. Applying knowledge from global authorities on cognition, racial narrative, social innovation and engagement, you will learn how to asset frame communities to achieve greater success and improve cultural relations.

Commissioned by leading institutions such as the Bill and Melinda Gates Foundation, New Schools Venture Fund and The Heinz Endowments, Asset Framing is a game-changer in communications for foundations and non-profits.

Workshop Take-away

In this workshop, we will explore:

  1. The psychological and cultural power of narrative;
  2. Why deficit framing sabotages equity and how to find smarter solutions; and
  3. How to apply asset framing in communications strategies.

About The Urban Assembly

The Urban Assembly is a non-profit organization working to advance students’ economic and social mobility by improving public education.



April 1
Event Category:


Urban Assembly


New York
New York, NY United States + Google Map