Loading Events

« All Events

Asset-Framing: The Other Side of the Story | Doris Duke Charitable Foundation

April 6

In the non-profit world, we are often tasked with telling the story of the communities we serve. These narratives are what we use to secure funding, gain publicity, and obtain public support. From the boardroom to the newsroom, foundation and non-profits have historically used tales of deficit and despair to incite action from stakeholders and gain the sympathetic ear of the public – unaware of the stigmatizing effects. Asset framing is the shift to narratives that define a people by their aspirations and assets. Words frame our world. The messages you develop can be monumental or detrimental.

This session will challenge you to evaluate the stories you tell, explore where they came from, and recognize their influence and impact. Applying knowledge from global authorities on cognition, racial narrative, social innovation and engagement, you will learn how to asset frame communities to achieve greater success and improve cultural relations.

Commissioned by leading institutions such as the Bill and Melinda Gates Foundation, New Schools Venture Fund and The Heinz Endowments, Asset Framing is a game-changer in communications for foundations and non-profits.

Workshop Take-away

In this workshop, we will explore:

  1. The psychological and cultural power of narrative;
  2. Why deficit framing sabotages equity and how to find smarter solutions; and
  3. How to apply asset framing in communications strategies.

About Doris Duke Charitable Foundation

The mission of the Doris Duke Charitable Foundation is to improve the quality of people’s lives through grants supporting the performing arts, environmental conservation, medical research and child well-being, and through preservation of the cultural and environmental legacy of Doris Duke’s properties.



April 6
Event Category:


Doris Duke Charitable Foundation


San Antonio
San Antonio, TX United States + Google Map